Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the weekly podcast that provides proven tips to improve your sales and marketing efforts and help your business grow. Subscribe to our weekly episodes dropping every Thursday on your favourite podcast platform.
In today’s episode, we are going to teach you a formula that you can follow that will give you the perfect way to pitch to people at your next trade show.
Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see what revenue can expect over the coming month
Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in what you do. In today’s episode, I’m going to look at how lead scoring works and we learn how to create a scoring programme for your business.
In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more.
In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers, meaning you can stay top of mind without the grind.
In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.
In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.
Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results. In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication.
Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use to simplify your sales and marketing and track its success. And it does way more than you think.
In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses. He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.
In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that.
In this episode, Simon Harvey and Daniel Kleber are not just talking metrics; they’re exploring the narratives hidden within your data. Let's venture into the realm where analytics meets intuition, uncovering trends that are goldmines of insight into your audience’s behaviour and desires.
In this episode, Simon Harvey and Daniel Kleber are joined by Dylan Barrell from Deque, to help you learn how to make your website accessible and open for all. It's time to give your website a serious makeover and make it a place where everyone feels welcome.
In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.
In this episode, Simon Harvey and Daniel Kleber, will talk about using the power of storytelling to light up the path to your website and make it the ultimate lead-generating machine.
In this episode, Simon continues his interview with our special guest George Nemtzov. Together, they dissect the elements of a killer landing page and look at what makes pages that really convert. Get ready to transform your landing pages from sorry-looking poster pages to lead-generating machines.
In this exciting episode, we've got Simon Harvey and Daniel Kleber, along with our special guest Georgi Nemtzov. Together, they're spilling the beans on how to whip up a recipe for success. Get ready to transform your website from a lonely island to a thriving lead-generating oasis.
In today’s episode Simon Harvey and Daniel Kleber will discuss the kicker - just having multimedia won't cut it. You gotta optimise it for the best results. That means fast-loading videos, SEO-friendly image descriptions, and accessibility for all. When you nail it, your audience will be hooked, and search engines will take notice, boosting your online presence.
When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.
In today’s episode Simon Harvey and Daniel Kleber will show you how a great CMS can be a game-changer for your online presence. It's like having a secret weapon that empowers you to build a website that not only wows your audience but also puts you in control.
In today’s episode Simon Harvey and Daniel Kleber are joined by Austeja Dennehy, a web designer who will show you how you can become a digital storyteller, weaving together words, visuals, and user experience to create a captivating journey. With carefully crafted wireframes and a dash of artistic flair, Storytelling websites have the ability to turn casual visitors into loyal customers.
Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!
Ever found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day!
Explore the role of AI in sales and marketing with Simon Harvey and Daniel Kleber, understanding its impact and finding the balance with genuine human connection.
Discover how to efficiently manage and access your demo library with Simon Harvey, Daniel Kleber, and Neil Wilson, bringing order to the chaos of numerous demos.
Join Simon Harvey, Daniel Kleber, and demo guru Neil Wilson to learn how to create immersive, personalized solution demos that convert prospects into customers.
Explore the power of animated videos with Simon Harvey, Daniel Kleber, and Yuriy Polyashko to educate prospects and create awareness in the early sales stages.
Learn from Simon Harvey and Daniel Kleber how to use storytelling to create an engaging product demo that resonates with your audience and showcases solutions.
Join Simon Harvey, Daniel Kleber, and Noam Horenczyk to learn the art of crafting a product demo that addresses customer pain points and showcases benefits.
Discover how to captivate your audience with a powerful product demo through Simon Harvey and Daniel Kleber's step-by-step plan on the Authentic Marketing Podcast.
Simon Harvey and Daniel Kleber teach you to optimize landing pages, turning your website into an effective salesperson by making a strong first impression.