Authentic Marketing Podcast

My brand story in 15 minutes a day

48. Part 6 - Putting it all together

August 22, 2024 20m 3s

In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and how you can use them to clarify your message and inspire your audience throughout all of your business communications.

My brand story in 15 minutes a day

47. Part 5 - The Resolution

August 21, 2024 15m 36s

In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.

My brand story in 15 minutes a day

46. Part 4 - The Plan

August 20, 2024 15m 33s

In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.

My brand story in 15 minutes a day

45. Part 3 - The Guide

August 8, 2024 11m 30s

In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story.

My brand story in 15 minutes a day

44. Part 2 - The Problem

August 7, 2024 15m 11s

In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.

My brand story in 15 minutes a day

43. Part 1 - The Hero

August 6, 2024 14m 53s

In today's episode, Simon Harvey and Daniel Kleber will show you how to identify your hero.

A guide for startups

42. How do I explain myself in emails?

June 14, 2024 21m 49s

In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.

A guide for startups

41. How do I explain what I do in Ads?

May 31, 2024 27m 20s

In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and look at how to engage the right people with Google search ads.

A guide for startups

40. How do I explain what I do on my website?

May 17, 2024 20m 40s

In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you.

A guide for startups

39. How do I explain what I do on social media?

May 3, 2024 27m 28s

In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.

A guide for startups

38. How do I explain what I do to prospects?

April 19, 2024 22m 20s

In today’s episode, we are going to teach you a formula that you can follow that will give you the perfect way to pitch to people at your next trade show.

Building sales pipeline with HubSpot

37. How to progress your deals?

April 5, 2024 28m 5s

Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see what revenue can expect over the coming month

Building sales pipeline with HubSpot

36. How to do your lead scoring?

March 22, 2024 22m 16s

Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in what you do. In today’s episode, I’m going to look at how lead scoring works and we learn how to create a scoring programme for your business.

Building sales pipeline with HubSpot

35. How to manage early prospect conversations?

March 8, 2024 25m 23s

In today’s episode, we look at how to add structure to the sales process and how to create a pipeline for managing your leads.

Using HubSpot to create emails that work

34. Email newsletter - the authentic way to be heard

February 23, 2024 23m 27s

In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more.

Using HubSpot to create emails that work

33. Difference between Workflows, Sequences and Personal sales emails

February 9, 2024 25m 8s

In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers, meaning you can stay top of mind without the grind.

Using HubSpot to create emails that work

32. Where to start your Email Campaigns with HubSpot

January 26, 2024 23m 6s

In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.

How to use HubSpot

31. How to use HubSpot Contact Lists to identify your prospects and tailor your story to their needs

January 12, 2024 31m 48s

In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.

Storytelling intro

30. Storytelling special - make your sales and marketing work

December 27, 2023 22m 50s

Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results. In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication.

How to use HubSpot

29. How to use HubSpot to simplify sales and marketing for your small business

December 14, 2023 20m 58s

Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use to simplify your sales and marketing and track its success. And it does way more than you think.

How to use HubSpot

28. Grow your business quickly and efficiently with the Authentic Engagement plan

December 7, 2023 15m 45s

In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses. He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.

Creating a storytelling website

27. Improve your website conversion rates with the power of personalisation

November 9, 2023 24m 40s

In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that.

Creating a storytelling website

26. Web analytics tools: Tracking and metrics for effective storytelling website

October 26, 2023 15m 42s

In this episode, Simon Harvey and Daniel Kleber are not just talking metrics; they’re exploring the narratives hidden within your data. Let's venture into the realm where analytics meets intuition, uncovering trends that are goldmines of insight into your audience’s behaviour and desires.

Creating a storytelling website

25. Designing for all: The importance of website accessibility

October 19, 2023 28m 27s

In this episode, Simon Harvey and Daniel Kleber are joined by Dylan Barrell from Deque, to help you learn how to make your website accessible and open for all. It's time to give your website a serious makeover and make it a place where everyone feels welcome.

Creating a storytelling website

24. Unlocking organic traffic: Storytelling, SEO, and content that ranks

September 28, 2023 18m 39s

In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.

Creating a storytelling website

23. Attracting visitors: A guide to launching and promoting your website

September 21, 2023 14m 54s

In this episode, Simon Harvey and Daniel Kleber, will talk about using the power of storytelling to light up the path to your website and make it the ultimate lead-generating machine.

Creating a storytelling website

22. Creating landing pages that convert

August 17, 2023 25m 35s

In this episode, Simon continues his interview with our special guest George Nemtzov. Together, they dissect the elements of a killer landing page and look at what makes pages that really convert. Get ready to transform your landing pages from sorry-looking poster pages to lead-generating machines.

Creating a storytelling website

21. Delivering value: Crafting lead capture offers that resonate

August 10, 2023 26m 25s

In this exciting episode, we've got Simon Harvey and Daniel Kleber, along with our special guest Georgi Nemtzov. Together, they're spilling the beans on how to whip up a recipe for success. Get ready to transform your website from a lonely island to a thriving lead-generating oasis.

Creating a storytelling website

20. Multimedia on your website: Enhancing storytelling and impact on SEO

August 3, 2023 17m 56s

In today’s episode Simon Harvey and Daniel Kleber will discuss the kicker - just having multimedia won't cut it. You gotta optimise it for the best results. That means fast-loading videos, SEO-friendly image descriptions, and accessibility for all. When you nail it, your audience will be hooked, and search engines will take notice, boosting your online presence.

Creating a storytelling website

19. Captivating audiences: Crafting compelling website content through storytelling

July 27, 2023 18m 29s

When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.

Creating a storytelling website

18. Building a business website: Choosing the right CMS

July 20, 2023 17m 20s

In today’s episode Simon Harvey and Daniel Kleber will show you how a great CMS can be a game-changer for your online presence. It's like having a secret weapon that empowers you to build a website that not only wows your audience but also puts you in control.

Creating a storytelling website

17. Designing for impact: Exploring website styles and wireframes

July 13, 2023 32m 35s

In today’s episode Simon Harvey and Daniel Kleber are joined by Austeja Dennehy, a web designer who will show you how you can become a digital storyteller, weaving together words, visuals, and user experience to create a captivating journey. With carefully crafted wireframes and a dash of artistic flair, Storytelling websites have the ability to turn casual visitors into loyal customers.

AI in Marketing

16. How to utilise AI tools to analyse your data

June 29, 2023 18m 2s

Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!

AI in Marketing

15. How to use ChatGPT to create content for your marketing

June 22, 2023 15m 40s

Ever found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day!

AI in Marketing

14. AI in sales and marketing: Finding the perfect balance between technology and human touch

June 15, 2023 19m 30s

Explore the role of AI in sales and marketing with Simon Harvey and Daniel Kleber, understanding its impact and finding the balance with genuine human connection.

Effective demos

13. Product Demo Library. Finding the right demo when you need it

June 8, 2023 16m 25s

Discover how to efficiently manage and access your demo library with Simon Harvey, Daniel Kleber, and Neil Wilson, bringing order to the chaos of numerous demos.

Effective demos

12. Bottom of the funnel demo - Creating solution focused product demos

June 1, 2023 20m 50s

Join Simon Harvey, Daniel Kleber, and demo guru Neil Wilson to learn how to create immersive, personalized solution demos that convert prospects into customers.

Effective demos

11. Top of the funnel demo - How to create education stage demo videos

May 25, 2023 21m 23s

Explore the power of animated videos with Simon Harvey, Daniel Kleber, and Yuriy Polyashko to educate prospects and create awareness in the early sales stages.

Effective demos

10. Plan your script - Storytelling framework for your product demo

May 18, 2023 24m 58s

Learn from Simon Harvey and Daniel Kleber how to use storytelling to create an engaging product demo that resonates with your audience and showcases solutions.

Effective demos

9. The right demo at the right time

May 11, 2023 23m 41s

Join Simon Harvey, Daniel Kleber, and Noam Horenczyk to learn the art of crafting a product demo that addresses customer pain points and showcases benefits.

Storytelling intro

8. Building a powerful product demo - 4 step framework

May 4, 2023 18m 11s

Discover how to captivate your audience with a powerful product demo through Simon Harvey and Daniel Kleber's step-by-step plan on the Authentic Marketing Podcast.

Storytelling intro

7. Social media success with storytelling

April 27, 2023 21m 38s

Harness the power of storytelling in social media with Simon Harvey and Daniel Kleber, creating content that connects and builds a loyal audience.

Storytelling intro

6. Messaging on your web page - what to do when visitors don't convert

April 20, 2023 14m 50s

Simon Harvey and Daniel Kleber teach you to optimize landing pages, turning your website into an effective salesperson by making a strong first impression.

Storytelling intro

5. Why CTA matters and how to create one that converts

April 13, 2023 18m 27s

Learn to craft a compelling call to action with Simon Harvey and Daniel Kleber on the Authentic Marketing Podcast, guiding your customers to success.

Storytelling intro

4. How a clear plan will help you turn prospects into customers

April 6, 2023 21m 54s

Join Simon, Daniel, and Alexandra to learn a 3-step plan for removing friction in the buyer's journey and boosting customer commitment. Listen now!

Storytelling intro

3. Crafting a killer one-liner - the chat-up line for your business

March 30, 2023 19m 58s

Learn to craft a compelling one-liner with Simon Harvey and Daniel Kleber to captivate prospects through the art of storytelling. Tune in now!

Storytelling intro

2. Storytelling - how to uncover and define customer’s
problem

March 23, 2023 21m 20s

Join Simon, Daniel, and Alexandra in this podcast episode to learn the 3 key components of storytelling in marketing for audience engagement.

Storytelling intro

1. Storytelling - the approach that makes your sales and marketing work

March 14, 2023 28m 32s

Discover storytelling in marketing with Alister Grigg on the Authentic Marketing Podcast to engage customers and boost sales. Listen now!