Authentic Marketing Podcast

Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the weekly podcast that provides proven tips to improve your sales and marketing efforts and help your business grow. Subscribe to our weekly episodes dropping every Thursday on your favourite podcast platform.

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Thumbnail image for Podcast Episode Part 6 - Putting it all together

My brand story in 15 minutes a day

48. Part 6 - Putting it all together

In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and how you can use them to clarify your message and inspire your audience throughout all of your business communications.
Thumbnail image for Podcast Episode Part 5 - The Resolution

My brand story in 15 minutes a day

47. Part 5 - The Resolution

In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.
Thumbnail image for Podcast Episode Part 4 - The Plan

My brand story in 15 minutes a day

46. Part 4 - The Plan

In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.
Thumbnail image for Podcast Episode Part 3 - The Guide

My brand story in 15 minutes a day

45. Part 3 - The Guide

In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story.
Thumbnail image for Podcast Episode Part 2 - The Problem

My brand story in 15 minutes a day

44. Part 2 - The Problem

In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.
Thumbnail image for Podcast Episode Part 1 - The Hero

My brand story in 15 minutes a day

43. Part 1 - The Hero

In today's episode, Simon Harvey and Daniel Kleber will show you how to identify your hero.
Thumbnail image for Podcast Episode How do I explain myself in emails?

A guide for startups

42. How do I explain myself in emails?

In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.
Thumbnail image for Podcast Episode How do I explain what I do in Ads?

A guide for startups

41. How do I explain what I do in Ads?

In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and look at how to engage the right people with Google search ads.
Thumbnail image for Podcast Episode How do I explain what I do to prospects?

A guide for startups

38. How do I explain what I do to prospects?

In today’s episode, we are going to teach you a formula that you can follow that will give you the perfect way to pitch to people at your next trade show.
Thumbnail image for Podcast Episode How to progress your deals?

Building sales pipeline with HubSpot

37. How to progress your deals?

Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see what revenue can expect over the coming month
Thumbnail image for Podcast Episode How to do your lead scoring?

Building sales pipeline with HubSpot

36. How to do your lead scoring?

Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in what you do. In today’s episode, I’m going to look at how lead scoring works and we learn how to create a scoring programme for your business.
Thumbnail image for Podcast Episode Email newsletter - the authentic way to be heard

Using HubSpot to create emails that work

34. Email newsletter - the authentic way to be heard

In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more.
Thumbnail image for Podcast Episode Where to start your Email Campaigns with HubSpot

Using HubSpot to create emails that work

32. Where to start your Email Campaigns with HubSpot

In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.
Thumbnail image for Podcast Episode Storytelling special - make your sales and marketing work

Storytelling intro

30. Storytelling special - make your sales and marketing work

Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results. In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication.
Thumbnail image for Podcast Episode How to use HubSpot to simplify sales and marketing for your small business

How to use HubSpot

29. How to use HubSpot to simplify sales and marketing for your small business

Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use to simplify your sales and marketing and track its success. And it does way more than you think.
Thumbnail image for Podcast Episode Grow your business quickly and efficiently with the Authentic Engagement plan

How to use HubSpot

28. Grow your business quickly and efficiently with the Authentic Engagement plan

In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses. He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.
Thumbnail image for Podcast Episode Improve your website conversion rates with the power of personalisation

Creating a storytelling website

27. Improve your website conversion rates with the power of personalisation

In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that.
Thumbnail image for Podcast Episode Web analytics tools: Tracking and metrics for effective storytelling website

Creating a storytelling website

26. Web analytics tools: Tracking and metrics for effective storytelling website

In this episode, Simon Harvey and Daniel Kleber are not just talking metrics; they’re exploring the narratives hidden within your data. Let's venture into the realm where analytics meets intuition, uncovering trends that are goldmines of insight into your audience’s behaviour and desires.
Thumbnail image for Podcast Episode Designing for all: The importance of website accessibility

Creating a storytelling website

25. Designing for all: The importance of website accessibility

In this episode, Simon Harvey and Daniel Kleber are joined by Dylan Barrell from Deque, to help you learn how to make your website accessible and open for all. It's time to give your website a serious makeover and make it a place where everyone feels welcome.
Thumbnail image for Podcast Episode Unlocking organic traffic: Storytelling, SEO, and content that ranks

Creating a storytelling website

24. Unlocking organic traffic: Storytelling, SEO, and content that ranks

In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.
Thumbnail image for Podcast Episode Creating landing pages that convert

Creating a storytelling website

22. Creating landing pages that convert

In this episode, Simon continues his interview with our special guest George Nemtzov. Together, they dissect the elements of a killer landing page and look at what makes pages that really convert. Get ready to transform your landing pages from sorry-looking poster pages to lead-generating machines.
Thumbnail image for Podcast Episode Delivering value: Crafting lead capture offers that resonate

Creating a storytelling website

21. Delivering value: Crafting lead capture offers that resonate

In this exciting episode, we've got Simon Harvey and Daniel Kleber, along with our special guest Georgi Nemtzov. Together, they're spilling the beans on how to whip up a recipe for success. Get ready to transform your website from a lonely island to a thriving lead-generating oasis.
Thumbnail image for Podcast Episode Multimedia on your website: Enhancing storytelling and impact on SEO

Creating a storytelling website

20. Multimedia on your website: Enhancing storytelling and impact on SEO

In today’s episode Simon Harvey and Daniel Kleber will discuss the kicker - just having multimedia won't cut it. You gotta optimise it for the best results. That means fast-loading videos, SEO-friendly image descriptions, and accessibility for all. When you nail it, your audience will be hooked, and search engines will take notice, boosting your online presence.
Thumbnail image for Podcast Episode Captivating audiences: Crafting compelling website content through storytelling

Creating a storytelling website

19. Captivating audiences: Crafting compelling website content through storytelling

When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.
Thumbnail image for Podcast Episode Building a business website: Choosing the right CMS

Creating a storytelling website

18. Building a business website: Choosing the right CMS

In today’s episode Simon Harvey and Daniel Kleber will show you how a great CMS can be a game-changer for your online presence. It's like having a secret weapon that empowers you to build a website that not only wows your audience but also puts you in control.
Thumbnail image for Podcast Episode Designing for impact: Exploring website styles and wireframes

Creating a storytelling website

17. Designing for impact: Exploring website styles and wireframes

In today’s episode Simon Harvey and Daniel Kleber are joined by Austeja Dennehy, a web designer who will show you how you can become a digital storyteller, weaving together words, visuals, and user experience to create a captivating journey. With carefully crafted wireframes and a dash of artistic flair, Storytelling websites have the ability to turn casual visitors into loyal customers.
Thumbnail image for Podcast Episode How to utilise AI tools to analyse your data

AI in Marketing

16. How to utilise AI tools to analyse your data

Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!
Thumbnail image for Podcast Episode The right demo at the right time

Effective demos

9. The right demo at the right time

Join Simon Harvey, Daniel Kleber, and Noam Horenczyk to learn the art of crafting a product demo that addresses customer pain points and showcases benefits.
Thumbnail image for Podcast Episode Social media success with storytelling

Storytelling intro

7. Social media success with storytelling

Harness the power of storytelling in social media with Simon Harvey and Daniel Kleber, creating content that connects and builds a loyal audience.