Step 1
Use a story framework
We introduce you to business storytelling concepts and give you a framework for creating your product story.
A brand story for your product or service
For leaders who want the most powerful way to explain and differentiate their offerings
Clearly differentiate your products and services
Use emotion to inspire your buyers
Hold more engaging sales conversations
When your pitch is full of buzzwords, your value gets lost
When it comes to convincing people to buy, clarity is king. You've seen prospects tune-out when you talk about features or fill your pitch with jargon.
So, as a small technology business, how do you inspire buyers?
When founders use generic pitch formulas, this is what happens:
- You waste your time trying to explain what you do to people that don't understand
- You get stuck doing PoCs that cost you money, waste time, and rarely close deals
- Your customers get confused as everyone in your company explains what you do differently
- You have an initial conversation, but then buyers never return your calls and messages
- You dilute your brand by not using a consistent approach to messaging
Your product deserves clear messaging that makes it stand out
With a brand story you can explain your product or service using clear language that inspires, is memorable, and people understand. Here's how we go about creating a story for you.
Step 2
Create your story
In a group workshop, we create a story for your product. We uncover the problems that your hero struggles with and show how your offering is the best solution.
Step 3
Use your story
A story is nothing until it is told. We show you how to use your story in your social media, website, sales conversations and other product communications.
Step 4
Expand your experience
Your business has numerous stories to tell. We provide coaching for your team as they begin to use your story and create new stories for offerings throughout your business.
Stop confusing your buyers and create an audience that gets you
You are not the only software or services business struggling to be heard and understood.
When it's not your main profession, communication is difficult!
It's why so many sales and marketers fall back to the comfort of features and benefits.
There is an easy solution
Think about the last time you read a story or watched a film:
- picture the hero in your mind
- feel their pain as they battle through challenge after challenge, and
- hear the applause as they achieve their ultimate desire
Stories are memorable, they stimulate emotion...
... and your product explanation can do too!
Our brand storytelling process is used successfully by thousands of organisations worldwide. And we will help you apply it to your software and services business.
Get a inspiring story for your product, that clearly differentiates you from your competition and brings sales to a close faster.
Schedule an intro call with us now.
Schedule a call
We only work with businesses that are committed to improvement, so let's schedule an introductory call and decide whether there's a fit.
Create your story
Using authentic communication, we will clearly explain why your offering is the best solution to a big problem that your audience struggles with.
Close sales faster
With a clear and inspiring message, watch your buyers move more quickly through your sales pipeline.
Here's how a few of our customers communicate what we did for them
Chris Geissler
I have worked with Simon and his team on several projects. He brings a depth of strategies and solutions that addressed our organization’s needs and aspirations. Further, where we lacked resources, his team steps in to ensure success.
Greg Hocamp
Simon has provided sound advice on our marketing efforts, helping us focus on how to create key content elements using brand scripts, lead magnets, and storytelling for our social and email campaigns. We are truly grateful to have the support of Simon and his talented team!
Neil Wilson
I’ve worked with Simon since the company was founded. Simon understands my business and offers practical and innovative ways to increase lead flow and close more deals. If you are looking for a coach to take your ideas and make them real - look no further.
Brittany Kneller
Simon and his team have developed a unique process to clarify a company's message. I have been very impressed with the strategies they've used. Working with Demodia has made me a better marketer and helped my company refine our sales offerings.
Peter Lalonde
Simon is a true professional and marketing leader for enterprise software and more. I had the pleasure of working with Simon multiple times and completely trust him to drive business forward.
Joe Stewart
I've relied on Simon to advise, assist, and execute our marketing plan across all of our digital channels. The outcomes have been excellent (e.g. consistent first page Google results, prospects understand our web site) and they are due to his efforts.
Simone Hess
We engaged Simon to refine our brand story following a significant product pivot. He demonstrated exceptional expertise, and his deep understanding of storytelling was instrumental in helping us effectively engage with our target group and grow our business.
Ina Scharfen
We have been working with Demodia for almost nine years and are very grateful and happy for their professional and friendly support. Our marketing automation platform and the new website were implemented in record time and without any issues.
Monte Brookshier
I highly recommend Simon and his team, They used the StoryBrand process to identify our current gaps and create a roadmap to increase the maturity of our digital marketing efforts. Working with Demodia has been exceptionally productive
Olivier Moll
We chose to work with Demodia because their multidisciplinary team could support us in the implementation and daily execution of our HubSpot marketing strategy. This comprehensive approach enabled us to make a real step forward, especially to professionalise both our exposure and our lead generation.
For messages that inspire, software and services leaders come to us
High-performing B2B software and services businesses come to us when they want to move away from features and grow their pipeline. Isn't it time that you join the club?
